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School Board Budget Season is Here: Have You Accounted for Research? Read More
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School Board Budget Season is Here: Have You Accounted for Research? Read More
The Deadline to Engage Us for CAPHS is June 10th Read More
RMS to present at MEDevice Boston Read More

Why wonder, guess, and gamble?
 When you can do it right, with research from RMS.

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Frequently Asked Question Responder

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What’s the difference between qualitative and quantitative research

I like to think of qualitative and quantitative research as a conversation versus a census. When I sit...
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What’s the best way to report research findings to executives?

Executives don’t need more data—they need clarity and direction. When I present findings, I lead with the “so...
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What ethical considerations are unique to behavioral tracking studies?

Behavioral tracking can provide powerful insights, but it also raises unique ethical concerns. I prioritize transparency—participants should know...
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How do you handle data privacy and ethics in research?

I approach data ethics with the mindset that I’m borrowing people’s trust, not just their data. That starts...
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How do you manage fast-turnaround research without compromising quality?

Speed and quality don’t have to be opposites, but they do require discipline. I start by narrowing the...
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How do you ensure cross-cultural validity in international research?

Cross-cultural research requires more than translation—it requires interpretation. I work with local experts to ensure questions are culturally...
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How is AI changing the research industry?

AI is transforming research in the same way spreadsheets once did—it’s speeding up the mechanics so we can...
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How do you avoid biasing survey questions?

I treat survey design a bit like journalism—my job is to ask questions without putting words in anyone’s...
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What’s the best way to handle open-ended responses at scale?

Open-ended responses are where you often find the most interesting insights, but they can be overwhelming at scale....
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How do you choose between in-house and outsourced research?

I think of this as a question of perspective versus proximity. In-house teams bring deep institutional knowledge and...
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How do you ensure survey samples are representative in a digital world?

Representativeness is harder than ever in a fragmented digital landscape. I start by defining key demographic and behavioral...
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How do you ensure reliability and validity in a study?

I think of reliability and validity as trust and truth. Reliability asks, “Would I get the same result...
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What is a mixed-methods study, and when is it advantageous?

Mixed-methods research is where I get to connect the dots between human stories and hard numbers. I often...
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How do you design questions to capture unbiased, actionable insights?

Designing good questions is part science, part empathy. I try to step into the respondent’s shoes and ask,...
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What role does sampling play in research quality?

If research were cooking, sampling would be your ingredients—no matter how skilled the chef, bad ingredients lead to...
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When is it not OK or ideal to use an online survey like SurveyMonkey?

Online surveys are incredibly useful, but they’re not a universal solution. I avoid them when I need deep,...
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How do you quantify intangible benefits (brand value, trust, etc.) in research?

Intangibles like trust and brand value are challenging because they don’t show up directly in spreadsheets, but they...
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What are the latest best practices for online experiments (A/B testing) in research?

A/B testing seems simple, but doing it well requires rigor. I always start with a clear hypothesis and...
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How do you balance speed and depth in market sizing studies?

Market sizing often starts as an estimate and evolves into a more precise figure. I use a tiered...
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What’s the difference between primary and secondary research?

I see primary and secondary research as original reporting versus archival research. Primary research is when I go...
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Market & Product Research

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Surveys

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Data Analytics

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Mystery Shopping

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Focus Groups

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Recruiting

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From our Client Community

Hope Internal Medicine

Avon, New York

RMS was very responsive and accommodating with all the problems and idiosyncrasies of our EMR system—amazing charts. The staff was always punctual, succinct and inviting. We looked forward to our Wednesday mornings.

MultiMed

Baldwinsville, New York

RMS was thorough and informative. I was very pleased with the quality of data we received from our RMS B2B survey. Everyone was knowledgeable, friendly and easy to work with. The data was quite helpful to us and was very eye-opening!

Camillus Surgery Center

Camillus, NY

RMS Healthcare is timely, professional, and responsive in their collaborative partnership with our Ambulatory Surgical Center. The onboarding process went well, and we have been pleased with their responsiveness to questions and attentiveness to our needs. We look forward to a longstanding partnership with RMS Healthcare. They truly care about their clients and patients they serve.

Cayuga Family Medicine

Ithaca, New York

I have worked with [the RMS Healthcare team] on our recent PCMH reattestation and know that I would not have been able to accomplish recognition without their help. They are all so wonderful and so very helpful!

SUNY Geneseo

Geneseo, New York

When I created my graduate admissions recruitment and marketing plan last summer I used the research findings to inform my activity. One of the many areas it was useful was in defining our primary market area (PMA). The comprehensive research you undertook has informed every decision we take and will for the foreseeable future.

Auburn Enlarged City Schools

Auburn, New York

RMS was most receptive to questions, comments, suggestions. Rationale and explanations were clear, helpful.

MMR Research

London, England

Thanks to the entire team at RMS for flawless execution of a tricky project for a very important client. Everything was handled just as I hoped, from taking out the competitor products to dealing with last minute changes.

SRC

Syracuse, New York

RMS was personable and customer-oriented. RMS was responsive to our demands. Quick turnaround on the final report. We are satisfied. We will use the data to support effectiveness of our advertising campaign.

Excellus Blue Cross Blue Shield

Rochester, New York

Team effort was very professional. RMS showed great respect for the project objectives, timelines and support. Great Job!

Upstate Medical University

Syracuse, New York

It is always a pleasure to work with people who are skilled, attentive, agreeable, responsive, understanding and discreet.

Our Industries

Healthcare

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Healthcare

Healthcare organizations face increasing pressure to improve patient outcomes, enhance patient experiences, demonstrate quality performance, address health equity, meet regulatory requirements, and plan strategically for the future.

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Education & Workforce

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Banking & Finance

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Energy & NYSERDA

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Manufacturing

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Other Sectors

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