Whatever It Is, Do It Right: With Research from RMS
Since 2002, the experts at Research & Marketing Strategies (RMS) have helped organizations replace gut instincts and assumptions with data-driven insights. We combine rigorous market research, advanced analytics, healthcare expertise, and strategic consulting to help our clients make confident decisions, reduce risk, and uncover new opportunities for growth.
From a single survey to a comprehensive research initiative, we become an extension of your team—asking the right questions, gathering meaningful data, and translating findings into practical recommendations you can act on.
Experience Across Industries
Every industry has unique challenges, but the need for reliable information is universal. RMS has successfully completed projects for organizations of every size—from world-class healthcare systems, local nonprofits, and school districts to financial services entities, utilities, and Fortune 500 service and product companies. Our experience spans:
- Healthcare
- Education
- Financial Services
- Manufacturing
- Medical Technology & Life Sciences
- Energy & Utilities
- Government & Public Agencies
- Retail & Consumer Products
- Food & Beverage
- Telecommunications
- Real Estate
- Nonprofit Organizations
Because our research is customized—not off the shelf—we tailor every project to your objectives, audience, and business environment.
We Are Nationally Recognized Healthcare Research Firm
Healthcare has become one of RMS’s most specialized practice areas. As a CMS-approved CAHPS® survey vendor, we partner with hospitals, health systems, physician practices, behavioral health providers, public health organizations, and other healthcare organizations nationwide.
Our healthcare consulting services include patient experience measurement, Community Health Needs Assessments (CHNAs), Community Health Assessments (CHAs), Community Health Improvement Plans (CHIPs), patient satisfaction programs, and strategic consulting designed to improve both outcomes and organizational performance.
More Than Data Collection
Research is only valuable when it leads to action.
Supported by research infrastructure we call QualiSite, the RMS team provides the full spectrum of qualitative and quantitative research services, tools, and tactics, including:
- customer, employee and patient satisfaction surveys—as well as intercept studies
- community surveys, feasibility studies, location/demographic/trend analysis
- focus groups and in-depth interviews
- competitive and market assessments
- mystery shopping
- image and awareness research
- Voice of Customer programs
- lead qualification
- and more
Just as importantly, we help clients determine what they should be measuring, why it matters, and how to use the results. From study design and methodology through analysis, reporting, presentations, and strategic recommendations—we focus on delivering answers, not simply data.
The RMS Difference
Technology makes research faster. Experience makes it better.
Our senior researchers bring decades of expertise in methodology, analysis, and strategic consulting. We ask better questions, recruit the right participants, apply the right methodologies, and deliver findings that are clear, actionable, and aligned with your goals.
Whether you’re launching a new product, measuring customer loyalty, evaluating community perceptions, improving employee engagement, assessing market opportunities, or shaping long-term strategy, RMS provides the insight you need to move forward with confidence.
Because doing research isn’t enough. You have to do it right.