Surveys & Intercepts

RMS Surveys: The right questions asked the right way.

From customers and employees to shoppers and patients, we design and deliver surveys that generate meaningful insights. Whether conducted in person, online, or through a hybrid approach, our research solutions are tailored to your audience, your objectives, and the decisions you need to make with confidence.

Depending on your circumstances and situation, we may recommend:

  • Mystery shopping studies
  • Customized surveys and reporting programs
  • Online surveys
  • Telephone surveys
  • Mail surveys
  • Focus groups
  • In-depth interviews (IDIs)

Additionally, RMS delivers more than raw data. We provide the analysis, interpretation, and recommendations needed to transform customer feedback into meaningful action.

Deliverables may include:

  • Net Promoter Score (NPS) measurement and tracking
  • Benchmarking against industry standards or historical results
  • Executive dashboards and reporting tools
  • Detailed research analysis
  • Identification of issues and improvement opportunities
  • Strategic recommendations

RMS Specialties

Customer Surveys

Find out how satisfied your customers are, with RMS.

Your customers are constantly forming opinions about your organization. Every interaction, purchase, service experience, and communication contributes to their overall perception of your brand. The question is: Do you know what they’re thinking?

At RMS, we’ve helped organizations across a wide range of industries measure customer satisfaction, identify opportunities for improvement, and strengthen customer relationships. Our research provides the objective insights needed to improve performance, increase loyalty, and make better-informed business decisions. Our customer surveys can help you evaluate:

  • Customer communication and responsiveness
  • Overall satisfaction levels
  • Brand image and reputation
  • Customer interest and engagement
  • Key drivers of satisfaction and loyalty
  • Pricing perceptions and value

Employee Surveys

How happy is your workforce? Find out with RMS.

Your employees experience your organization every day. They understand what is working well, where challenges exist, and what factors influence morale, engagement, productivity, and retention.

The question is: Are you listening?

Employee satisfaction research provides organizations with an objective way to understand workforce perceptions, identify opportunities for improvement, and build a stronger workplace culture. At RMS, we help employers gather meaningful feedback and turn it into actionable insights that support both employee well-being and organizational performance. Our employee surveys can help you understand:

  • Employee perceptions of pay and benefits
  • Internal communication effectiveness
  • Organizational direction and employee alignment
  • Wellness and work-life balance initiatives
  • Job fulfillment and work quality
  • Supervisory and management effectiveness
  • Overall employee satisfaction and engagement

Healthcare Surveys

Everything CAHPS®, Everything Patient Surveys.

With over a decade of patient satisfaction and CAHPS® (Consumer Assessment of Healthcare Providers and Systems) survey experience, it’s no wonder our healthcare team has been recognized as one of the Top 10 patient satisfaction measurement firms in the country by Modern Healthcare, and our response rates continue to exceed the national average. If you’re looking for a firm with proven customer satisfaction and the ability to get your patients surveyed, you’ve come to the right place.

  • The Power of Patients: The Centers for Medicare & Medicaid Services (CMS) has developed patient satisfaction surveys to assess the experience of a large sample of patients. The purpose of these surveys is to improve healthcare in the United States. The survey results are publicly reported and can affect payments to CMS participating providers. RMS can also customize a survey to your needs.
  • Not Just Another Vendor: As a CMS-approved CAHPS vendor, we work with you to ensure quality of care and patient feedback are your indicators of success. We provide the navigation you need to improve your scores, directly impacting your appeal to new and existing patients. We conduct surveys by mail, phone, email, and text. RMS is also a proud member of the Renal Healthcare Association (formerly NRAA).
  • Easy Does It: Our team will walk you through the necessary survey process steps and keep you updated on any developments. We streamline the process to make it easy for you, because that’s what we’re here to do.

Intercept Surveys

Timing matters when it comes to gathering customer feedback. The closer you are to the actual experience, the more accurate, detailed, and actionable the insights become.

That’s why organizations across a wide range of industries turn to RMS intercept surveys.

Intercept surveys allow researchers to engage customers, visitors, attendees, or patrons immediately following an interaction, purchase, event, or service experience. By collecting feedback in real time, organizations can gain a more accurate understanding of customer satisfaction, preferences, perceptions, and concerns while the experience is still fresh in participants’ minds.

Whether conducted at a retail location, event venue, airport, restaurant, shopping center, transportation hub, or other public setting, benefits of RMS intercept surveys include:

  • Real-time customer feedback
  • High participation and response rates
  • Quality data from actual customers and users
  • Immediate insights into customer satisfaction and preferences
  • Better understanding of consumer behavior and decision-making
  • Evaluation of products, services, events, and experiences
  • Enhanced customer engagement and brand perception
  • Data-driven support for marketing and operational improvements
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