Find the Right People. Get Better Answers.
The quality of your research depends on the quality of the people you reach. But finding the right research participants—people with the specific experiences, characteristics, knowledge or behaviors your study requires—can be time-consuming, expensive and surprisingly complex.
That’s where RMS can help.
We recruit research participants for a wide range of qualitative and quantitative research initiatives, using targeted approaches designed to reach the people who can provide the most relevant insights. Whether you need patients, consumers, borrowers, business decision-makers, engineers, employees or other specialized audiences, we can help you identify and recruit the right participants for your study.
Save Time and Control Costs
Finding qualified research subjects can require significant time and effort. Our experience and established recruitment methods help streamline the process. We know the channels, techniques and screening approaches that can help reach specific audiences efficiently—potentially reducing the time and cost required for your organization to recruit participants on its own.
Improve Objectivity
When an organization recruits research participants internally, the process can sometimes introduce unintended bias. Working with an independent research firm creates greater distance between your organization and the people participating in the study. That can support a more objective recruitment process—and help participants feel more comfortable sharing candid opinions and experiences.
Target the Right Audience
The more precisely you define the audience, the more precisely we can help you reach it. Our recruitment strategies can incorporate criteria such as geography, age, income, occupation, industry, experience, purchasing behavior, lifestyle and other demographic or behavioral characteristics.
For example:
- A health care organization seeking ways to improve the quality of cancer care may need to speak with 100 cancer survivors within a particular age range, geographic area or treatment history
- A financial services company developing a investment product may want to interview borrowers within a specific income bracket, life stage or lifestyle segment to better understand their needs and refine the offering
- An OEM developing electronic components for new markets may want to interview engineers in distinct verticals—such as medical equipment, electric vehicles, or space and defense—to understand how the product should be positioned for adoption in each market
In each case, the right participants are essential to the research. And the right participants may not be easy to find.
RMS can help you define your recruitment criteria, identify appropriate audiences, develop screening requirements and recruit qualified participants for interviews, focus groups, surveys and other research initiatives.
When you need to hear from the right people, RMS can help you find them. And, as with every research project, we do it right.