4 Benefits of Using Client Panels in Market Research
In a prior post, I wrote about general benefits and concerns of panels. As previously defined in that post, a
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5 Benefits of Using Participation Packets for Focus Groups | Upstate NY
Focus groups are designed as a creative and engaging way to hear feedback from a collection of people. Having participants
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Musings from Mobile Research Participants | Survey Tips
As mobile research continues to gain a broader appeal and acceptance in the market research field, it also forces the
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How Market Research Can Help Community Colleges
Over the past few years, there has been a continuing evolution of the community college’s place in the American higher
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A Cautious View of Social Media | Syracuse, NY
Several days ago, I attended a very thought-provoking lecture called “Social Media: Beyond the Hype.” The lecturer was Robert Thompson,
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Shopper Insights | What Goes Into a Buyer’s Decision?
One of the major challenges companies face is gaining an understanding of what drives a consumer to make a particular
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