The Bunker takes a look at Semantic Differential Scaling on Day 2 of Scale Week. Semantic Differential Scaling tests attitudes between two adjectives.
RMS Scale Week 2010 | Semantic Differential – Market Research Read More »
Constant Sum Scaling is a method used to organize and sort a variety of options. The respondent is presented with a few options and given a number of points to allocate to each option to create a comparative importance for each option.
RMS Scale Week 2010 | Constant Sum Scaling – Market Research Read More »
The Bunker discusses the Van Westendorp pricing model and how it might help you determine an Optimal Price Point and Optimal Price Range for your product or service.
Understanding the Van Westendorp Pricing Model | Market Research in Central, NY Read More »
Starting a career in market research? Bunker Author Chris C. puts together some tips to help you get up to speed.
Starting a Career in Market Research? | 9 Tips Read More »
The Bunker Blog takes some time to discuss survey design set up specifically related to traditional scaling versus MaxDiff analysis.
Interpreting Importance | Max Difference (MaxDiff) Analysis in Market Research Read More »
Open-end responses are a great tool to include within surveys. They can be a source for both qualitative and quantitative data. Survey coding is a very delicate process. This article discusses a few tips for survey coding to ensure quality data.
6 Survey Coding Tips | Survey Research in Central NY Read More »
