Article by Katya Dashkevich, RMS Research Associate – Recently, Research and Marketing Strategies partnered with a local school district to
Exploring the Importance of Climate Studies for School Districts Read More »
Article by Patrick Fiorenza, RMS Director of Research Analytics – One of the challenges faced in any market research study
Overview of Weighting Techniques in Market Research Read More »
Article by Patrick Fiorenza, RMS Director of Research Analytics – MaxDiff (Maximum Difference Scaling) is a common analysis technique which
The Benefits of Using MaxDiff as a Research Method Read More »
Article by Patrick Fiorenza, RMS Director of Research Analytics – Segmentation, clusters, personas, profiles – what’s the difference in these
The Benefits of Using Segmentation in Market Research Read More »
Article by Patrick Fiorenza, RMS Director of Research Analytics – Conjoint Analysis is a tool to help determine how people
Explaining the Value of Using Conjoint Analysis in Market Research Read More »
Article by Patrick Fiorenza, RMS Director of Research Analytics – Two of the research methodologies that RMS often uses are
Tips for Successful Mystery Shopping & Shop-A-Long Projects Read More »
