What makes a GREAT focus group facility?
The following blog post was written by Sara Cruz, Research Associate at RMS. First, let’s define what a focus group […]
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Did You Know Focus Groups Are Being Featured In Commercials?
The following blog post was written by Sara Cruz, Research Associate at RMS. Have you seen this Domino’s commercial? Or
Did You Know Focus Groups Are Being Featured In Commercials? Read More »
How To Get The Right Participants For Focus Groups
When it comes to focus groups, it’s crucial to recruit the right participants. Typically a focus group includes a small
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Image and Awareness Focus Groups—Case Study
This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: An advertising
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Tips for Conducting a Successful Focus Group – Part 2
This is Part 2 of our series on successful focus group implementation. Review Part 1 tips here. Moderating Approach The
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Tips for Conducting a Successful Focus Group – Part 1
Focus groups are an insightful research option for businesses embarking on the exploratory phase of a project. Implementation of a
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