Strategic Planning Never Stops
Creating a strategic plan is only the beginning of the real work of strategic planning.
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Products That Were Begging for Market Research
This post quickly overviews some major product launches that flopped once they hit the market – all of which could have been avoided with some timely and sound market research.
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World Cup | Market Research Fuels Advertising
Marketing giants such as Anheuser-Busch, Dunkin’ Donuts and Coca-Cola use marketing research to develop targeted advertising campaigns for the World Cup of soccer. This article is based on a June 11th article from the Boston Globe titled Corporate America Looking to Score authored by Johnny Diaz of the Globe Staff.
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How the 2010 Census Impacts Market Research
As any market research firm will tell you, the 2010 Census impacts a lot more than just Congressional representation, allocation of social services, and understanding the makeup of the nation.
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