This most recent blog posts discusses the narrow scope that businesses often set for their competition. In reality, your true competition spreads well-beyond product category.
The Dangers of Defining Your Competition Too Narrowly Read More »
Looking for a healthcare transformation services organization? The Research & Marketing Strategies (RMS) Healthcare division specializes in assisting primary care physician practices in transforming to patient centered medical homes (PCMH)
RMS is on the Map! | Healthcare Transformation Services Read More »
Thinking about a career in market research? Here are 5 advantages to working for a smaller market research firm. Research & Marketing Strategies (RMS) is a market research firm in Syracuse, NY.
5 Advantages to a Smaller Market Research Firm | Syracuse, NY Read More »
This blog post discusses shopper statistics for the 2011 holiday season in Central New York.
A Glimpse into the Mind of CNY’s Holiday Shopper Read More »
This blog post discusses the book The Referral Engine and how the author reinvents the customer decision making process and the AIDA model. RMS is a market research consultant in Syracuse, NY.
The Referral Engine | Market Research Consultant in Syracuse, NY Read More »
This was a recent publication in the local Baldwinsville Messenger newspaper which discusses the effort at RMS to build a comprehensive in-house panel to serve local clients, clients in Upstate NY, and beyond.
RMS Continues to Build In-House Panel | Market Research Read More »
