What is VoC Research?
The following post was written by Mark Dengler, President at RMS. In the market research world, the voice of the customer
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K-12 District Perception and Public Opinion Research
During the fall, we see an uptick in research on district perception and public opinion from our secondary education clients.
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2016 RMS Election Survey Results
We recently conducted a 2016 election survey amongst our RMS ViewPoint Research Panel, as well as Central New York residents.
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What Is Mystery Shopping?
Mystery shopping is a popular research method used to gather feedback from an audience. It’s common for mystery shopping to
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Transportation Client Satisfaction—Case Study
This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A school
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RMS ViewPoint Panel Book—An Inside Look
RMS recently released the RMS ViewPoint Panel Book—a dynamic and graphic first edition detailing the demographics of our research panel.
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