Tips for Conducting a Successful Focus Group – Part 2
This is Part 2 of our series on successful focus group implementation. Review Part 1 tips here. Moderating Approach The
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Tips for Conducting a Successful Focus Group – Part 1
Focus groups are an insightful research option for businesses embarking on the exploratory phase of a project. Implementation of a
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The Market Research Event (TMRE) 2014 Recap
From October 20th through 22nd of 2014, I attended The Market Research Event in (not so sunny) Boca Raton, FL.
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5 Tips for Completing Great Research Interviews (IDIs)
Conducting in-depth interviews (IDIs) is the ideal research method for getting highly detailed responses from key stakeholders. Research & Marketing
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MOOCs – An Updated Look
Massive open online courses (MOOCs) skyrocketed in popularity upon their emergence in the higher education market in recent years. A
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Readership Survey Firm | Case Study
This blog post is a summary of a recent project completed by Research & Marketing Strategies (RMS). Background: A regional news publication
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