What is Quantitative Research?
A prior market research blog post (authored by our guest blogger, Mark Dengler, President of Research & Marketing Strategies) gave the […]
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4 Reasons To Choose Customer Satisfaction Surveys
Customer satisfaction research is one of the most basic forms of market research. It’s a course of research that virtually all
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7 Questions to Consider Regarding Survey Response Rates
At RMS, we are frequently asked by our clients what kind of response rate they can expect from their survey
7 Questions to Consider Regarding Survey Response Rates Read More »
7 Common Pitfalls When Managing a Survey | Marketing in Syracuse, NY
As a marketing research and marketing consultant in Syracuse, NY – Research & Marketing Strategies (RMS) speaks with a lot
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RMS Scale Week 2010 | 6 Simple Tips For Using Rating Scales
It’s the final day of Scale Week and what better than to give you 6 tips on what else? Scales.
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RMS Scale Week 2010 | Scaling Mistakes & What Not To Do
Today, we put together some scaling errors and ways in which scales should not be used. These problems can lead to biased results, unintentional participant error and/or improper analysis.
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