It’s Day 3 of Scale Week and this post discusses the most popular scale used in Market Research – the Likert Scale. It’s the Great White of all things scales.
RMS Scale Week 2010 | Likert Scale – Market Research Read More »
The Bunker takes a look at Semantic Differential Scaling on Day 2 of Scale Week. Semantic Differential Scaling tests attitudes between two adjectives.
RMS Scale Week 2010 | Semantic Differential – Market Research Read More »
Constant Sum Scaling is a method used to organize and sort a variety of options. The respondent is presented with a few options and given a number of points to allocate to each option to create a comparative importance for each option.
RMS Scale Week 2010 | Constant Sum Scaling – Market Research Read More »
The Bunker Blog takes some time to discuss survey design set up specifically related to traditional scaling versus MaxDiff analysis.
Interpreting Importance | Max Difference (MaxDiff) Analysis in Market Research Read More »
Open-end responses are a great tool to include within surveys. They can be a source for both qualitative and quantitative data. Survey coding is a very delicate process. This article discusses a few tips for survey coding to ensure quality data.
6 Survey Coding Tips | Survey Research in Central NY Read More »
This Bunker Blog post talks about how mail surveys, (a thing of the past to some market researchers) can and are still effective for market research. The Bunker gives 7 reasons as to why this is the case.
7 Reasons to Choose Mail Surveys | Market Research in Central NY Read More »
